Investors back your vision. Customers buy your product. I help founders land both.

I help startups building physical products find the story, nail the pitch, and build the go-to-market motion to back it up.

Who I am

I’m a tech marketer who has launched dozens of hardware and material products, communicated technical products to technical audiences, and priced products that brought in over $100M in their first year.

Before working with startups, I spent nine years at Formlabs, from Series A through profitability and nearly 1,000 employees. I worked hands-on with hardware, materials, software, manufacturing, sales, and channel partners.

Who I work with

It’ll be a good fit if you are:

• Seed to Series B, with a proven product that’s poised for growth (could be scaling pilots, signing distributors, or a mass market launch)
• Selling B2B into climate tech, manufacturing, or 3D printing
• Building hardware, materials, or process IP
• Boston area or remote

Probably not a fit if you're pre-seed, selling B2C, or looking for brand and creative direction.

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Start with 90 minutes, on me.

I offer free one-on-one workshops for founders building physical products who are stuck on messaging or go-to-market strategy. We’ll get specific about what's working and what isn’t. You’ll leave with clear next steps you can act on right away, with no fee and no obligation.

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What I do

Technical founders who have gotten funded have learned to pitch their company, but marketing a product to customers is a whole different skill. That’s where I come in.

Find the story only your product can tell

We’ll find your messaging north star - what makes your product unique, in your customer’s terms, without over-selling or under-stating it - and orient your demo, product narrative, and marketing funnel around it.

Lay the groundwork to sell

Pricing, buyer mapping, market entry: this work builds on your pilots and first deals to create a repeatable motion.

Build go-to-market programs that scale

To scale, you need systems. I design programs that keep a pulse on the market, learn where you’re winning (and losing), and enable your sales team, so you can stay focused on building.

How we could work

One-day sprint

You have a specific problem and want to solve it fast. I spend a day onsite with your team, developing a demo, revising a pitch deck, mapping your customer journey, etc. You leave with real assets built by your team, not a deck of recommendations from a consultant.

Project by project

You have a clear outcome in mind and need someone to drive toward it. Deliverables are agreed upfront, we meet weekly, and I work async in between. You get high-quality marketing output, and free up your own time. Projects could range from three weeks to six months, depending on scope.

Fractional marketing leadership

You need a senior marketing voice on your team without a full-time hire. I'll be that person, part-time and long-term, with a stake in your outcomes.

Start here

If you’re a founder who wants a no-commitment way to tap into the expertise of a marketer who has shipped dozens of technical physical products, let's talk.