I help hardware startups find the story, launch the product, and build the go-to-market motion to scale.

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Communicate your vision to investors and your product to buyers.

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Make every product launch a growth event.

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Add marketing leadership without a full-time hire.

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Who I am

I’m a tech marketer who has launched dozens of hardware and material products, communicated technical products to technical audiences, and priced products that brought in over $100M in their first year.

Before working with startups, I spent nine years at Formlabs, from Series A through profitability and nearly 1,000 employees. I worked hands-on with hardware, materials, software, manufacturing, sales, and channel partners.

Who you are

I work with clients who are:

• Seed to Series B (and beyond)
• Selling B2B with a proven product that’s poised for growth (could be scaling pilots, signing distributors, or a mass market launch)
• Building hardware, materials, or process IP
• Boston area or remote

Probably not a fit if you're pre-seed, selling B2C, or looking for brand and creative direction.

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Start with 90 minutes, on me.

I offer free one-on-one workshops for founders building physical products who are stuck on messaging or go-to-market strategy. We’ll get specific about what's working and what isn’t. You’ll leave with clear next steps you can act on right away, with no fee and no obligation.

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What I do

Find the story only your product can tell

We’ll find your messaging north star - what makes your product unique, in your customer’s terms, without over-selling or under-stating it - and orient your demo, product narrative, and marketing funnel around it.

Generate momentum with product launches

A product launch is one of the best opportunities growing companies have to earn press coverage, activate customers, and signal momentum to investors. I'll help you build the plan and assets to make it land.

Build go-to-market programs that scale

To scale, you need systems. I design programs that keep a pulse on the market, learn where you’re winning (and losing), and enable your sales team, so you can stay focused on building.

How we could work

One-day sprint

You have a specific problem and want to solve it fast. I spend a day onsite with your team, developing a demo, revising a pitch deck, mapping your customer journey, etc. You leave with assets built by your team.

Project by project

You have a clear outcome in mind and need someone to drive toward it. Deliverables are agreed upfront, we meet weekly, and I work async in between. You get high-quality marketing output, and free up your own time. Projects could range from three weeks to six months, depending on scope.

Fractional marketing leadership

You need a senior marketing voice on your team without a full-time hire. I'll be that person, part-time and long-term, with a stake in your outcomes.

Start here

If you’re a founder who wants a no-commitment way to tap into the expertise of a marketer who has shipped dozens of technical physical products, let's talk.