Hello! I'm Eliza.
I work on all things product-market fit.
Boston-based product and marketing professional with a decade of experience in B2B hardware technology.
Areas of Expertise
Customer Discovery and Segmentation
Find the right audience for your next product
Pricing
Find profitable ways to balance product value and customer willingness-to-pay
Positioning and Messaging
Distill your team's expertise into a single compelling message that resonates with your customers
Data Analytics
Glean insights from large data sets
Competitive Analysis
Recommend strategies to differentiate your product from both direct and indirect competitors
Product Launches
Launch your first product, establish a new line, or refine the go-to-market process
Resume, work samples, and references available upon request.
About Me
I am looking for high-impact work solving real-world problems, especially in technology, climate, and energy.
For the first nine years of my career, I worked at Formlabs, a manufacturer of professional-grade 3D printers, materials, and software. Before that, I studied architecture and environmental studies at Middlebury College in Vermont. I have always wanted to work on climate, especially in renewable energy and the built environment.
Outside of work, I love to spend time with crafts of all kinds, especially woodworking, sewing, antiques restoration, knitting, gardening, and cooking.
